Who We Are
Be Active Florida, Inc. is a private 501(c)(3) not-for-profit organization dedicated to encouraging Floridians to engage in daily physical activity and healthy lifestyle choices, as a means of improving individual health and ultimately turning the tide of obesity and chronic disease in Florida. Be Active Florida's comprehensive strategies take into account the social, political, cultural, environmental, organizational, and interpersonal influences that mold a person's habits regarding physical activity. Our mission is simple: To increase physical activity and encourage healthy lifestyle choices.  

How We Are Unique
Be Active Florida is a statewide coalition of individuals, and public and private sector organizations all working jointly to promote daily physical activity to enhance the health, fitness and quality of life for all Floridians. By engaging all sectors of society, Be Active Florida serves as an agent of change focused on facilitating a paradigm shift in the perception of, and approach toward, overweight and obesity — which directly correlates to physical inactivity.  

How We Can Make A Difference
Be Active Florida is charged with implementing a Florida-based health initiative designed to mobilize and unite existing statewide health programs and projects to promote increased physical activity throughout the state by:  

• Increasing top-of-mind awareness of the positive benefits of daily physical activity and healthy lifestyle choices.
• Advocating for model programs, policies, laws and regulations supporting physical activity.
• Advocating for community environments which support a way of life that integrates physical activity into daily routines.
• Partnering with community and business organizations, work sites, professional organizations and government agencies to share research and data on effective interventions and proven strategies.  

Be Active Florida's Vision
To create a healthy mindset in all Floridians of the importance of engaging in daily physical activity and healthy lifestyles choices, in order to create an optimal environment in which all Floridians enjoy robust good health and obesity and overweight are no longer epidemic.  

For further inquiries contact: info@beactiveflorida.org